The Strategy Research Of The Protection On Dalian City’s Overseas Trademarks

Any enterprises want to occupy its own position in the increasingly fierce market competition, they need establish their own brand, have their own trademarks, they need obtain more and more benefits through maintain their advantage brand competition. With the modern enterprise process be gradually mutual today, trademark not only as a business card, it is the intangible assets of the enterprise. The trademark plays a very critical role on promoting economic growth, expanding enterprise influence and effectively improving the enterprise’s reputation and position. With the growth of globalization economic, Dalian enterprises will more to enter the international market and participate in international competition. Therefore, promoting more the Dalian trademarks to be requested and registered in oversea is imperative and strengthen the extraterritorial protection, promoting the implementation of Dalian city brand strategy is particularly important.Base on the collection and analysis of relevant research and literature on extraterritorial protection of trademark, we use literature analysis, social investigation method, mathematical statistics method to investigate and diagnose the situation of Dalian City extraterritorial protection of trademarks, analysis the result of Dalian city trademark extraterritorial protection and analysis of the problems and root causes. Although the Dalian city trademark has not suffered infringement cases in foreign countries, but with the growth of economy of Dalian, it is very necessary to carry out extraterritorial protection of Dalian City trademark. Therefore, the author proposes the suggestion on strengthen the trademark legislation, empower the extraterritorial protection capability of industrial and commercial authorities on trademark extraterritorial protection, coordination of Trademark Association countermeasures. These suggestions have practical significance on domain registration, trademark of Dalian City extraterritorial protection, promote enterprise’s own development and to better among the international market.