Research Company CB Maximize Enterprise Value

As an invisible hand, the market guides resources to enterprises with higher efficiency, where value is very important. In recent twenty years, enterprises’ financial goals have a significant shift, gradually shifting from maximizing their profit to realize the maximization of their value. Enterprises’ value management has become the core content of enterprises’ management work. The modern enterprises have come into the real era of value management. Enterprises’value management is based on enterprises’ value and evaluation, analyzes the main factors which influence enterprises’ value, allocates resources rationally according to the change of time and environment, and makes long-term strategic plan in order to improve enterprise value. Therefore, evaluating enterprises’value in a scientific way and revealing the key factors affecting enterprises’ value are of great significance to improve and maximize enterprises’ value.Based on the generalization of predecessors’ research results and the CB Company’s specific characteristics, the summary assesses the CB Company’s enterprise value, analyzes its influencing factors, and puts forward the strategy to maximize the company’s enterprise value. First, the paper introduces its background and significance, the development and research status of enterprises’ value; Secondly, to provide theoretical basis for the research on enterprise value application, the paper teases the theory related to value management, including the connotation, characteristics and maximization of enterprise value; Thirdly, this paper introduces the CB company and asses its enterprise value; Finally, the paper finds out the main factors contributing to the improvement of the company’s enterprise value, and comes up with countermeasures and suggestions to realize the value maximization of CB company.