Yangzi Petrochemical Chlorinated Polyethlene Marketing Strategy Research

Marketing is an important issue of the modern enterprise management, has the vital significance management proper marketing strategy of enterprises. Facing the increasingly fierce market competition, enterprises must be combined with its own characteristics, grasp the market dynamics and development direction, to develop appropriate marketing strategies, in order to survive and develop in the fierce competition in the market. This paper aims to Yangzi Petrochemical chlorinated polyethylene special materials market marketing strategy analysis, find the existing problem and deficiency in marketing strategies, including product strategy is single, penetration pricing don’t meet the existing market, marketing channel structure is not only reasonable. Then use the product life cycle theory, pricing analysis, customer classification analysis and other related marketing theories and literature analysis, put forward the theory and practice aiming at the problems of Yangzi Petrochemical chlorinated polyethlene marketing strategies in the improvement of above problems, optimization of Yangzi Petrochemical chlorinated polyethlene marketing strategy.