The Countermeasure Analysis Of The Green Trade Barrier To Chinese Shoes Product

The green trade barrier is the hot topic in the field of world trade. World Tourism Organization proposes liberalization of trade and green trade in order to implement the sustainable development. At the same time, it is contorted by"the green trade barrier". Proceeding with the contents and characteristics of the green trade barrier, we can analyze the background and causation of the green trade barrier so as to treat the problem reasonably and objectively. Thereby, we can research for countermeasures against the green trade barrier effectively.The green trade barrier is also called environmental barrier, indicating the trade barrier relying on the complex environmental restrictive, laws and standards, establishing the strict procedure of certificating and auditing according to the environmental technical standards and packing requirements.Along with the trend of environmental protection, the green trade barrier is developing rapidly into a new non-tariff trade barrier, becoming the second obstruction of exportation of our country after the traditional trade barrier. The main cause is the weakness of out export product. Therefore, we should enhance the management of technical barrier of trade in order to improve the competitive of the export product. The implemental of green trade barrier will definitely involve every process of the product, including the production, sales and waste transact. It requires a non-polluted and non-harmful management system, bringing the environmental science and bionomy into the process of manufacturing, machining, storing, transporting and selling. Accordingly, the manufacturers have to increase the cost of inspections, testing, certifications and audits regarding to the environment protection. The benefit of the export company is influenced by the green trade barrier. The paper performs research and investigation on the environmental testing in shoe trading business of China through analyzing the formation of green trade barrier and the situation of shoe export market of China. It combines the work experience and the method of SWOT analysis to deeply analyze the strength, weakness, opportunity and threat of the shoe export business of China. At the same time, the new certificate system, TOXPRROF, is drawn out to improve the quality management, eliminate the green barrier in the trading business of shoe products and strengthen the competitive of export companies.