H Company Development Strategy Research Under The Situation Of Centralized The Meter Tender

To better promote Smart Grid construction, State Grid executed their "Three sets and big Five" since2010, South Grid also move forward their own strategy of "Two types", then they both centralized the electrical meter procurement power from the provinces, municipalities. This adjustment has brought fundamental changes of marketing model for meter industry, the degree of manufacturing intensive, scale production has been further improved, but also make the average gross margin level rapidly drops and the enterprise profitability become a huge challenge. H company act as one of the leading company in domestic meter industry, it has good popularity and reputation. In front of pportunities of Smart Grid construction and development, how to quickly and efficiently adjust and satisfy the demands of the market, how to maintain or even increase the competitive advantage of enterprises and the leading position, these questions are the vital points for company’s development.This article is mainly research the enterprise how to response the changes from a strategic view in the background of centralized scale bidding, this paper takes enterprise’s development strategic choice and implementation as the basic theoretical framework, through the current development environment of meter industry at home and abroad and the industry development analysis research, deeply study and plan the H company’s development strategic transformation, to develop a new strategy to realize the enterprise’s development and upgrading. The author tries to propose some constructive suggestions for the enterprises to improve efficiency and realize the sustainable development from the strategic management and decision-making view. The author suggest, as an industry leader, H company should actively respond to the changes, making adjustments from the marketing, technology and operations. In the world many countries have committed to smart grid construction, H company should increase investment in overseas markets and maintain a leading position in the domestic export industries. Diversification is a necessary option for the development strategy of H company, with domestic and international marketing network advantage, H company can achieve the related diversification of the power industry and public measurement instruments.