Study On Business Model Optimization Of TRIUMPH Futures Company

Foreign futures companies have gradually developed their own operation modeswith professional characteristics for a history of more than170years. Compared withthem, if the Chinese futures companies want to form their own business models, theyhave no choice but take the road of innovative development.Firstly, the paper comes up with the research contents and research approachesbased on an introduction of the background of the futures company’s business modeoptimization, an elaboration on the theoretical and practical meaning of this article anda review of the related foreign researches about futures companies’ business modes.Secondly, takingTRIUMPHfutures company as the research object, its developing history isconsidered, current situations and existent problems such as corporate governance, businessoperation etc. and the fundamental reasons of these problems are analyzed. Thirdly, acomprehensive analysis are made from the external environment ofTRIUMPHfutures companyfrom the perspective of macro environment and micro environment, to the internal environment,different perspectives like market share, customer amount and company’s financialsituation and so on. On the above basis, it is found out the strengths, weaknesses,opportunities and threats of TRIUMPH futures company by means of SWOT. Finally,combined with strategic targets of the company, a few strategic combination plans areproposed, the most feasible one is selected and some suggestions to the planimplementation are made.According to the research results, TRIUMPH futures company is advised to give fullplay to its strengths and make up for its weaknesses. Meanwhile, scientific schemes aremade for the company’s expanding scale, pluralistic business and implement theseplans by three steps in the next ten years. Only in this way can TRIUMPH futures companygradually make a leader in the futures industry.