Research On The Landscape Nursery Stock Production Development Strategy Of Lizhen Company

With the rapid development of our social economy, the continuous improvementof ecological environment, the adjustment of agricultural structure and urbanizationprocess speeding up, the demand for landscaping nursery stock growing, landscapenursery stock industry has become a sunrise industry with huge potential in China.Facing the good opportunity of the development of landscaping industry andcompanies in the development of new situation and new changes, this article fromthe entrance to LiZhen real estate development co., LTD.(hereinafter referred to as\"the LiZhen company\") of the existing advantages and threats, to develop seedlingproduction expansion strategy, further expansion of business scope, the powercompanies to grasp the development opportunities, and improve competitive ability.To develop practical and forward-looking nursery stock business developmentstrategy, this paper uses the PEST analysis of the external macro environment ofnursery stock industry carried on the thorough analysis, and respectively from thecompetitive environment of domestic and nursery stock industry in the province,with Michael Porter’s five forces model nursery stock industry competition situationfaced by companies are analyzed in detail. Then, based on the comprehensiveanalysis of nursery stock industry development based on external conditions,respectively from the aspects such as organization structure, financial situation,human resource company internal condition analysis, and through the SWOTanalysis summarized the character on nursery stock business development facing theexternal opportunities and threats, internal advantages and disadvantages, has beenclear about the company expand seedling should highlight their own advantages,seize external policy. LiZhen company on nursery stock business developmentstrategy is the core part of this article, the paper first put forward in this part of thenursery stock business development target, and then respectively from seedling seedselection, production, marketing content three aspects elaborated developmentstrategy. Finally, according to targets of nursery stock business in two stages of thedevelopment step, and from the four aspects of organization leadership, resources,equipment, personnel training, risk prevention put forward the development strategyof security measures.This study for the LiZhen company into nursery stock industry provides thetheory support and policy guidance, strategic management for the other industriesenterprises into landscape nursery stock industry development strategy to provide atheoretical basis and practical reference.