Study On The Development Of Flower Nursery Stock Industry In Haining County

Since entering the new century, with China’s steady and rapid development of the economy, the improvement of people’s living standard, the change of consumption of the key, flower nursery stock industry in the domestic A new force suddenly rises, and achieved great development, can be roughly divided into3stages:resuming development stage (1986-1990years); the rapid development stage (1991-1995years); improve the consolidation stage (since1996). In recent years, the world flower nursery products consumption growth at a rate of10%annually, China Flower seedling consumption growing at a rate of16%every year, flower nursery stock industry prospects are very broad, this for Haining agriculture to the flower seedlings for the advantage of leading industry, both opportunities and challenges.Based on the analysis of current situation of domestic and international Flower nursery stock industry developed area industry and Haining flower nursery stock industry development, the present situation of Haining Flower nursery stock industry development and trend of the dynamic has investigated and analyzed deeply, fully affirmed theadvantages of development of Haining Flower nursery stock industry has the suitable natural environment,history, industry a solid foundation and a significant advantage etc.But there are still relevant governmentpolicies are not perfect; irrational industrial structure, industry characteristics not outstanding; scientific research level, the technology content of products and market competitiveness is not high; the innovation ability is not strong,the lack of professionals; industry financing channel is narrow, a series of problems of industrial scale specializationdegree is low.In view of the existing development of flower nursery stock industry in Haining problems, the following countermeasures adopted recommendations:first, enhance the government macro-control function, improve the flower nursery stock industry security system; second, optimize breed structure, attach importance to the development of breed characteristics, to establish a stable industrial system; third, adhere to scientific and technological innovation, improve product quality, establish brand awareness, build quality monitoring system; fourth, Pei to build sales platform, expanding marketing channels, strengthening professional construction industry; fifth, to broaden the financing channels, to support enterprises, cooperatives, growing large, promoting industrial scale process. In this paper, the prospect of flower nursery stock industry in Haining city were on and suggestions, in order for the steady development of flower nursery stock industry n Haining County, and provide reference to improve the market competitiveness.