| Hainan East Dongtai state farm was founded in1951. For half a century, through the hard work of the majority of cadres and workers of Reclamation, the Dongtai state farm had been built the country’s largest production base of natural rubber, lead and radiation the surrounding rural economic and social development.however, Dongtai state farm has formed single industrial structure, low level of industrialization, poor efficiency, coupled with the burden on society, inadequate infrastructure, has seriously hampered the economic development of the farm, farm serious shortage of capital accumulation.2010Total farm operating income22,899,000yuan, operating profit-943.2million, liabilities of up to119,399,000yuan, seriously affected the normal operation of the farm production and management, farm financial problems as a constraint to the development of important factors.This article is based the second venter theory, using the SWOT analysis method, to conduct more scientific summary about the Dongtai strengths, weaknesses, opportunities and threats.the identification of various factors on the Dongtai state farm.based on this proposed the overall strategic thinking,based on this proposed the overall strategic thinking,based on this proposed the overall strategic thinking, To seize the building of an international tourist island of Hainan to bring historic opportunity adhere to the overall development strategy and fully tap the farm’s resources, in accordance with the industrialization and urbanization depth development of the overall requirements of promoting agricultural modernization, to the transformation of economic development as the main line, the adjustment of agricultural development, tourism development, speeding up the urbanization construction, three mutual promotion and coordinated development, improve farm income, farm residents happiness index, to achieve the prosperity of the East too dream farm, the farm building became desirable Dongtai Habitat resorts and eco-tourist destination.On strategic positioning in the Dongtai farms will be based on three strategic focus:(1) establishing a tropical modern agricultural base.Give full play to the East Pacific tropical agricultural resources, vigorously develop modern tropical agriculture, diversified planting, so too became the island’s famous East incense base, flower base, rubber base, betel nut base, pepper base.(2) to build tourism and leisure resort. Relying on the Boao Forum for Asia, give full play to the market value of the Wanquan River, and further improve the tourism infrastructure and service facilities, the development of tourism products, the integration of rural scenery, national culture, the East Pacific to fight the natural native, nature and man of leisure tourism resort.(3) create a tropical small town. Give full play to the characteristics of the East Pacific Farms area, strengthening infrastructure construction, improve public services, farms, rational development of commercial real estate, the use of Tung Tai Farm tourism resources for village transformation, create a group in the East too distinctive village town type, ethnic villages, ecological sightseeing tour of small towns.The next few years is the construction of Hainan International Tourism Island critical period, but also the development of the East is too important strategic opportunities, so we must seize this opportunity to actively promote the development of the Dongtai second venture to promote the smooth implementation of the strategy should be prepared safeguards, including the establishment of scientifically sound organizational structure, strengthen cooperation to develop diversified financing channels, to establish personnel security mechanisms to strengthen research cooperation. |
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