Research On Jump-Dealing Problem Of Renting Less&Selling More In Home Furnishing Industry

Jump-Dealing Problem which is a special phenomenon of industrial organization has been in existence extensively in many sectors, such as estate agent, e-commerce, medical health care and retail leasing. It emerges with two-sided market and if any two parties of the "original","customer"(the users on both sides) and "middlemen"(platform) appear "conspiracy" will lead to Jump-Dealing Problem which is widely, severely, influentially and rich in principles of economics. The paper’s research object is the "Rent Less&Sell More" Jump-Dealing Problem in retail leasing field. Why the Jump-Dealing Problem has been so common, what impact on the parties involved, what factors determine the behavior and how to analysis and decode the puzzle theoretically is the problems to be studied in this paper.This problem-oriented study is from the perspectives of the rent structure, using household industry as example, by adopting the method of case study and mathematical model. First chapter is introduction, put forward the Jump-Dealing Problem of Renting Less&Selling More, review about the rent structure theory research both at home and abroad, and set up analysis framework and expectation goal; The second chapter outline the form and the implementation condition, analysis how the factors play a key role on Jump-Dealing Problem through the rent structure. Build the basic rent structure models in furniture industry, and analysis how the rent structure affect the behavior determinatively in particular; The third chapter explain the deep reasons of rent structure determination, found the conflict between the theoretical analysis and the reality and come up with the "paradox", the economic explanations of the "paradox" provide theoretical basis for optimizing and choosing rent structure; The fourth chapter put forward some measures to optimize the structure of the rent and other solutions; The fifth chapter is the summary and the outlook for future research.The main conclusions in this paper can be summarized as follows. First, there are rent to gain is the basic implementation conditions of "Renting Less&Selling More" Jump-Dealing Problem and the rent structure is the determining factor; Second, as a result of the unequal status between stores and tenants, tenants don’t have access to residual claims reasonablely which is the deep cause of the problem. The tenants have incentive to jump and the mall is face with risk, corresponding to different forms of lease that fixed tenancy has not the Jump-Dealing Problem but the divided lease has; Third, draw into the reality factors, rent structures under different contract forms have its own limitation. The Jump-Dealing Problem becomes extremely important when it lead to higher transaction costs and cannot be corrected by contract. The balance between the residual claims of tenants and the tolerance of shopping malls is formulate principle. The balance between costs and risk-sharing benefits according to the characteristics of different stores and the tenants is selection criteria.