Research On The Price Behavior Of Bank Card Industry Of China

Bank cards originated in the United States and Europe in the1950s, after50years of development, has formed a fairly mature bankcard industry. Bank card industry is now beginning to take shape on the banks of the importance of increasing significantly. China’s bank card industry started late, it was subjected to more control of State at the early stages of the development, Until the21th century it has rapid development. So far Bank card industry is now beginning to take shape on the banks of the importance of increasing significantly, the based behavior of the bank card industry Charges is credit card fees, annual fees, the interbank cash withdrawal fee, that the charge is reasonable or not is related to the interests of issuing bank, acquiring banks, card customers, merchants, and China UnionPay. The dispute between provider and bank from2004to now, the dispute of inquiry fee between banks and annual feel in2006, until the credit card fee standard down in2013, the bank card charges behavior has been the focus of attention. But so far, the Chinese scholars concentrated on the interchange fee of its credit card fee in charges of bank on card industry, So far, research has focused on the bank card industry charges on credit card interchange fees charged, carried out relevant research for the exchange of price formation mechanism. Our current bank card price behavior, especially for the bank card annual fee and the interbank cash withdrawal fee is lack of research.This paper first describes the bilateral market, network externality theory and bank card price formation mechanism theory, analysis of the charging status quo of China’s banking card industry, and the use of bilateral market theory analysis of the reasonableness of our current credit card fee, concluded that the existing single the proportion of credit card fee is unreasonable, the key to the proposed rationalization of fees to merchants implementation of second-degree price discrimination, the implementation of the Over-regressive fees by credit card merchant fees based on the size of the transaction; using game model to analyzed the rationality of annual fee behavior were, the conclusion is the key factor affecting the annual fee and customer price sensitivity, bank customer implementation of third-degree price discrimination, the high-end customer price sensitivity small annual fee, low-end customer price sensitivity, shall be exempt from the annual fee; network externality theory on interbank cash charge rationality of analysis, concluded that the charge interbank fees currently has advantages large state-owned commercial banks more competitive in the future competition, and the disadvantage of small and medium-sized commercial banks. It will be more competitive in the future competition, while the small and medium-sized commercial bank will be in a more disadvantageous position.