Entrepreneurial Behaviors’ Incentive Of Disruptive Technology In Pyramid-distributed Market

Entrepreneurship of disruptive technology occurs more in emerging market economies with pyramid-distributed market, which is probably related to the characters of customers’preference in pyramid-distributed market. It becomes a important academic problem about how to reveal incentive of disruptive entrepreneurship based on endogenous consumer’s preference. Study which is on the relationship between consumer preference and disruptive technology entrepreneurial behavior is deepening and gradually formed a consensus that consumer preference is the determinant of disruptive technology entrepreneurship. Based on this view, this paper further reveals the dynamic influence of consumer preferences and disruptive technology entrepreneurial behavior. The main contents include:(1) Based on a great quantity of literature, tracking domestic and international relevant research and the latest developments on pyramid-distributed entrepreneurial opportunities, disruptive technology entrepreneurship and market incentive, and customers’ preference and disruptive technology entrepreneurial behaviors to analyze the deficiencies of existing researches in incentive of disruptive technology entrepreneurial behaviors and point out the differences between this paper and others.(2) Constructing the interaction framework between characters of customers’ preference and entrepreneurship behaviors of disruptive technology. This paper outlines the customers’ preference characters and entrepreneurial entrance opportunities at bottom of pyramid market and its entrepreneurial growth opportunities at middle and top of pyramid market, analyses market positioning, sustaining product performance improvement and strategic business units establishment of disruptive technology entrepreneurship, and constructs the interaction framework between characters of customers’ preference in the pyramid-distributed market and behaviors of disruptive technology entrepreneurship in junior and growth period.(3) Disclosing the behavior incentive mechanism of disruptive technology entrepreneurship. In view of the interaction framework between characters of customers’ preference in pyramid-distributed market and behaviors of disruptive technology entrepreneurship, this paper builds a basic motivate model of disruptive technology entrepreneurial behaviors in pyramid-distributed market, investigates the market entrance equilibrium conditions of disruptive technology entrepreneurship in in junior period and market competition equilibrium conditions in growth period. We also build an interaction function between behaviors of disruptive technology entrepreneurship and characters of customers’ preference, which can disclose entrepreneurial behaviors incentive mechanism of market positioning, product improvement, and strategic business units establishment of disruptive technology entrepreneurship in both junior and growth period.