Research On Strategy Of Improving International Competitiveness Of China’s Banking Industry

Since enter twenty-first Century, with the process of the economic globalization and financial globalization speeding up, finance has become the core and key of economics of countries and regions in the world. The banking industry as an important part of the modern financial industry, the strength of its international competitiveness has become one of important signs to measure the strength of the international competitiveness of a country or a region. Since China joined the world trade organization, especially since2006, China’s financial industry has been opened to the outside world. Foreign banks with their excellent service and the advanced technology and the banks of our country have launched a fierce competition. They quickly to seize the Chinese market share. Therefore, the domestic banking industry is facing the impact of time internal reform, China’s banking sector is facing external shocks and its change dual pressure. The study on international competitiveness of the banking industry has suffered the attention of the academic circles and entrepreneurs, which has a strong theoretical significance and experience reference for the development of China’s banking industry.This paper took the banking of our country as the research object, discussed the countermeasures to enhance the international competitiveness of China’s banking industry. The first chapter introduced the research background, significance, research status at home and abroad, put forward the main research contents; the second chapter mainly elaborated the definition of international competitiveness of banking, Potter’s theory of national competitive advantage, IMD international competitiveness theory, the evaluation index system and evaluation methods of the banking industry international competitiveness; the third chapter analyzed the present situation of international competitiveness from the five aspects of China’s banking industry’s international status, asset size, profitability, capital adequacy and risk control ability; the fourth chapter analyzed China’s banking industry international competitiveness design, index system evaluation method, the evaluation process, the evaluation results; the fifth chapter analyzed the five factors restricting the competitiveness of China’s banking industry; the sixth chapter based on the analysis America, Britain, Germany and Japan, the competitiveness of the banking sector, summed up the experience of industry competitiveness of four international banks, which is to create a fair competitive environment and strong competition degree, to promote the bank property right reform with their actual situation, to try the banking industry operation and supervision mode, to optimize the banking industry external macro economic environment; the seventh chapter put forward the promotion countermeasures of the international competitiveness of China’s banking industry, respectively is to stress and make the international competition strategy of China’s banking industry, to reform and gradually improve China’s banking governance structure, to establish and improve China’s banking supervision and management system, to strengthen the internal control of the bank and loan risk management, to introduce and cultivate financial talents with high level. The eighth chapter has carried on the summary to the full text.