Study On The Optimization Of Agent Of China Mobile In Xiangtan

In the current telecommunications market,the advent of the 5G era promotes the "big connection" strategy,cloud computing,big data,AI,Internet of Things,Internet of Vehicles and other technologies,mobile phone users are saturated,home broadband is rapidly popularizing,and customers' demand for information products is increasing.Diversification.The competition among the three major telecommunications operators has shifted to new types of revenue-generating businesses such as home products,information and dedicated line products,and smart homes.Operators changed their business tax to value-added tax,unified pricing for long-distance and local calls,abolished traffic roaming,and further speeded up and reduced fees and other benefits,resulting in a sharp decline in company revenue.The effectiveness of the traditional marketing channel sales system has decreased,and the pressure on the survival of the marketing channel has increased.Xiangtan Mobile was established in1999.The company has jurisdiction over 5 districts and counties,with a user scale of1.53 million,a market share of 58.77%,broadband users of more than 340,000,more than 1,100 marketing channels,and a channel share of 58%.This paper analyzes the current telecommunications market competition environment PEST analysis,Xiangtan mobile stock marketing channel external factors EFE matrix analysis,Xiangtan mobile stock channel management,layout,composition and other case analysis and current marketing channel operation situation data comparison analysis to obtain Xiangtan mobile marketing There are problems with channels.The loss of mobile stock channels is serious,lack of capacity,old ideas,and reduced loyalty.The users of other operators in Xiangtan are growing rapidly and the strength of the channel is strong.The consumption structure of users is changing,and the demand is increasing.Customers provide convenience,fewer customers enter the store,labor costs increase,and revenue from stock channels decreases.Through the comparative analysis of the company's revenue,marketing channel remuneration,marketing data,etc.,the causes of current problems.By summarizing the various issues of Xiangtan mobile marketing channels,the article will determine the optimization goals of Xiangtan mobile marketing channels;optimize the management of marketing channels from the layered and hierarchical management of Xiangtan mobile marketing channels,formulate channel introduction and exit mechanisms;adjust the company grid The number and structure of personnelare used to optimize the grid management model,the optimization of grid personnel and marketing channel personnel,the improvement of the channel's own quality,the training of employees,and the improvement of service awareness to find corresponding solutions.Refer to other companies' strong business channel management model to build a township grid 1+N channel management system;compare and strengthen the grid staffing of existing telecommunications companies to supplement and strengthen the township grid staff,and transform grid staff into "channel services";refer to the Internet The company's channel marketing channel service model,the establishment of "supporting the platform",strengthen the marketing channel support work,strengthen the training of grid and channel personnel service awareness,and improve the effective use of new marketing methods such as marketing channel marketing sprites and mobile points.Finally,the pre-evaluation,continuous improvement and guarantee measures of Xiangtan mobile marketing channel optimization were written and explained.Through analysis and research,I put forward my own suggestions on the optimization of Xiangtan mobile marketing channels.I hope that the article will change the current status of Xiangtan mobile stock marketing channels,and then promote Xiangtan Mobile's revenue.