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Mobile Internet Era Hand Housing Platform (ADS Suite) Business Model Construction And Research

Posted on:2015-01-10Degree:MasterType:Thesis
Country:ChinaCandidate:W K GuoFull Text:PDF
GTID:2269330425496462Subject:Information management and electronic commerce
Abstract/Summary:PDF Full Text Request
In twenty-first Century, a way of life the reform also like a raging fire, subversiverevolution that is intelligent mobile phone on the way of life, through the application of APP inmobile phone payment, shopping, the view around restaurants and hotels consumption mode hasbecome a new habit. Investigation shows, the intelligent mobile phone is rapidly changing citygroups of our way of life. People are using intelligent mobile phone whenever and whereverpossible, the home (66%), on the way(59%), road transport (52%), in the dining room (38%) andcommercial (30%) are the most frequently used local, the average number of APP Chinaintelligent mobile phone users to install city in the mobile phone is15, the average number of theapplication fee is6. There are two people plan to use more applications for every three people,the proportion (66%) is the world’s second high, mobile Internet will become the new economicgrowth point.But with the development of city China process, real estate has entered a rapid developmentperiod, because of the commodity, non standard of its own immovable property and Internetgraphic display with the innovative application of revolution, will further promote thediversification process of real estate network products and services. From the service modelpoint of view, the current real estate network service Chinese are showing a diversifieddevelopment pattern. In addition, the interaction between the networks has spread widely, andconsumers, audience numbers can accurate statistics, real-time, flexible, strong sense, low costand so on, also have provided a guarantee for the rapid development of network marketing ofreal estate.The future of second-hand housing transactions will be become after first-hand housetransaction growth point. With the Internet and the real estate business model of mobileadvantage will be more obvious. Great business model is always accompanied by changes inlifestyle and produce, when humans began to choose the car trip gave birth to the automotiveindustry, when the human to computer replace human brain computing, PC and software industrywas born, with implantation of life APP application is more and more thorough, we have reasonto believe, this life changes in the way under the unlimited business opportunities, Jinan mobileinterconnection platform-"Amoy suite" will also become the innovation enterpriseindispensable booster, changing people’s way of life. Therefore, this paper will be in the fourthwave of mobile Internet technology in the background, and discuss how to solve the way traditional second-hand housing transaction information platform, constructing the reasonablecommercial mode.This paper is based on the traditional secondary housing and modern mobile Internetsecond-hand housing business model to explore the target, the profit pattern, business system,sustainable development, construction of three aspects of. Firstly summarizes the relevantdefinition of the concept of mobile Internet, the business model as the basic theoretical research.Be concise and to the point of theoretical bases of the elements of constructing the new businessmodel. The sustainable development strategy focusing on the three important elements of theAmoy, Amoy Suites profit model of business system, Amoy suite, the construction of thesecondary housing, mobile Internet platform--Amoy suite platform construction scheme andconstruction scheme of commercial pattern. Finally summarizes literature contribution,shortcomings and the next research direction.Second-hand housing mobile Internet platform--Amoy suite as a mobile internet marketingrevolutionary significance of integration platform, the second-hand housing information,second-hand housing, housing information, experience, knowledge sharing evaluationcomprehensive customer service system, provide the service platform, so that second-handhousing transactions of users and potential users can realize the whole process whenever andwherever possible the palm hand room reservation, rental, sale, breakthrough time and spaceconstraints, obtained easily and conveniently complete the traditional professional knowledgeand experience. Application of enhanced mobile Internet technology in the traditional industryhas the certain practical significance.
Keywords/Search Tags:Mobile Internet, electronic commerce, second-hand housing, business model
PDF Full Text Request
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