Image-building Operation Mechanism Of Implementation Strategies Based On Urban Tourism

As people living standard rise and the rapid development of tourism, tourist destinations around the world have launched a fierce competition. Urban tourism image as an important tool, urban tourism competition is paid attention to by people. But current urban tourism image to run two pattern, has its obvious flaws, neglect of the implementation of the urban tourism image part, makes the city tourism image strategy model is turned into paper, it is difficult to play its real effect. Therefore, as an important part of urban tourism image operation, implementation of the strategy model based on construction of city tourism image plays a vital role. In this paper, on the basis of established operation model based on the implementation of the strategy of city tourism image, against the existing problems of the urban tourism image construction in order to solve.Is widely used in this paper, based on the current image of tourist destination planning TDIS modes and tourist destination image CIS import program content, and to evaluate these two models, summarizes the advantages and disadvantages in the process of operating in the city tourism image. Then according to the characteristics of the urban tourism development, elaborated the city tourism image operation contains content, and according to the content and implementation strategy based on city tourism image of the overall operation pattern and the contents of the specific operation mode. Then, the Handan city tourism image of empirical research, through to the Handan city tourism image elements and overall evaluation of the investigation and analysis of urban tourism image, summarizing problems in the construction of Handan city tourism image. Finally, on the basis of the above established model combined with Handan tourism planning objectives and the tourism image planning goals, formulate implementation of Handan city tourism image mode. In this paper, the main content and conclusions include the following aspects:Firstly, perception of city tourism image content analysis. Mainly includes the city spirit, the city subject, behavior, urban layout and the five aspects of urban landscape. In building the city tourism image strategy of operation mechanism mainly based on the five aspects. Secondly, based on the operation of the implementation of the strategy of city tourism image mainly include the overall operation mode and the concrete operation of urban tourism image content model two, both supplement each other, common implementation can build perfect urban tourism image.Thirdly, according to perception elements of urban tourism image, tourism image of Handan city survey, summed up the problems existing in the process of Handan city tourism image construction mainly from the visual image of city tourism image thin, city lacking characteristics and the lag of city tourism image to implement three aspects.Finally, according to Handan city tourism planning strategic target, the target behavior according to the city spirit, the urban theme, city, city layout and subdividing urban landscape and establishment of tourism image implementation mode in Handan, and count it according to the specific implementation process of tourism image content.The innovation of this paper:Firstly, the urban tourism image operation content is constructed. On the basis of predecessors’ research of tourism image elements content, this article rebuild the city tourism image content. Secondly, building operational mechanism of city tourism image. According to the PDCA circulation pattern circulation pattern of the operation of the urban tourism image is established and based on the5W2H method construction in view of the city tourism image operation content3W1H analysis, concrete operation so as to provide basis of city tourism image.