Analysis On Competitiveness Of China’s Online Game Industry

Since admitted by the domestic Internet circles from2000, the online game have already developed into a direct income from sales and up to32.7billion RMB in just10years.And Chinese online game user scale reached311million.Not only that,the online game industry has play a decisive role in the whole Internet industry, also drive the relevant industry being a great development.In order to better analyse the development of domestic industry,this paper takes the game industry competitiveness of domestic and foreign research result as theory basis and combines with Jin Pei’s competitiveness evaluation method to build China’s online-game industry competitiveness of assessment index system.This system consists of3first-class indexes and12second-class indexes.This paper using principle component analysis to calculate the comprehensive score of the online-game industry competitiveness, so as to better analyse the online-game industry, find out its shortage and proposes some countermeasures and suggestions.The index was consist of three aspects being to compete for an environment,to compete for strength and to compete for a potential,shits out the quantifiable assessment of the indicators to analyse, which include market scale,market concentration,operating income scale,the scale of online-game user,the scale of online-game user paying fee,the real market sales of online-game,the real market sales of self-developed online-game products and domestic income share.At the same time,comparing with Korea Republic and America and analysing by principle component analysis,then point out the great gap of them.After analysing,the paper argues that the competitiveness of online-game industry of China is growing rapidly at present, especially in recent years. It was increased with he fastest growth rate in global market,the market share is also increased ceaselessly.Chinese online-game industry competitiveness is being improved. However, China must be keeping innovation for the online-game continuing growth with changing of the users’high quality demands.On policy, the government should give more support, make more efforts in guidance and management, in order to create a better environment for the online-game. In research and development,personnel training,the investment of country and enterprises is a major influencing factors for improving the online-game level.The government and the game enterprise should both strengthem R&D and personnel cultivation and innovation as to improve the competitiveness of the enterprises.