The Empirical Study Of China’s Creative Goods’ Export Trade And The Impacting Factors

With the penetration of globalization, creative economy is developing fast withits new concept, high technology, rich culture connotations and innovative industryform, and is becoming the great power of the development of world economy.Although creative economy has achieved initial success in China, it has made greatcontribution to our economic development and foreign trade. Especially the export ofcreative goods is gradually becoming the new economic growth point of our exportfield. Consequently, the study of how to promote the creative goods’ export, is ofgreat practical significance for the development of our economy and society.This paper firstly analyses relative conceptions about creative industry andcreative goods,delimitates the scope of the creative goods to be studied,elaboratestheir features and their structures, followed by an analysis on the current exportcondition of China’s creative goods, which summarizes the general condition and thecondition of some particular goods, assesses the international competitiveness ofChina’s creative goods from MS,RCA,TC index, analyses the kinds and geographicstructure. The conclusion shows strong international competitiveness of creativegoods, while comparative weakness of some goods, monotonous export market andlack of famous band.The next chapter mainly tells possible impact factors on creative goods tradefrom the economic level,the cultural level and the talent level, and explains the impactfactors’ formation mechanism,also introducts the gravity model which lays thefoundation for the empirical analysis in the following chapter.Thirdly, large creative goods from China to10countries in2002-2010are chosenas dependent variables, GDP, GDP per capita, cultural distance, geographic distance,the same language,gross graduation ratio are chosen as independent variables,regression equation based on gravity model is used o perform empirical test. Theconclusion shows that the cultural factors have the most obvious influence on creativegoods’ export, followed by the economic and the talent factors of import countries,but the effect of the economic level and graduation level of China is not obvious.Finally, according to the theoretical analysis, the condition analysis and the empiricalanalysis, we put forward corresponding suggestions to the improvement of China’screative goods export.