Cultural Enterprices’self-financing Inquiry

Cultural industries’ development is the mainstream of economic development in the21st century, which has gained widespread concern and attention。This industry has important impact on people’s lives both from the aspects of the material and spiritual, especially in building a civilized society today。However, because of the relatively lowmarket-oriented cultural, cultural enterprises’s intrinsic value is difficult to directly materialized。As a result, the industry on the whole has got the national policy support, but its self-financing is still difficult, which became a big trouble for its sustainable development。This paper begins with the analysis of cultural enterprises’sself-financing difficulties for several reasons, and then depending on the causes and the current social practices in financing innovation, Igive some appropriate choices。In addition, to analyze the problemmore targetable, according to their own culture and the scale of different stages of development, which can be divided into small and medium cultural enterprises this paper use two cases, Dafen Oil paints got fiance fund from Shenzhen CCBXDF got andNew Oriental appear in the market Overseas in NASDAQ, to help us to understand their self-financing. Finally, I make some conclusions on this cure, so as to provide some reference value for cultural industry’s self-financing。...