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The Convenient Service Platform Construction And Management Strategy Research Of China Post In Shandong

Posted on:2014-02-22Degree:MasterType:Thesis
Country:ChinaCandidate:Z M MaFull Text:PDF
GTID:2269330425962242Subject:Business administration
Abstract/Summary:PDF Full Text Request
As a social public sector, traditional post service is to provide convenient services to the community. However, with the increasingly fierce competition, the post is faced with transformation and business innovation. From the initial several convenient service points to vigorously building postal convenient service platform today, China Post is walking step by step. Convenient service platform construction is shaping and has generated good social and economic benefits. Pushing this work forward shows that China Post is committed to building the best and most convenient service platform. Post service stations throughout communities, towns and villages provide a convenient collection and payment services, payment of electricity water, traffic violations and other business matters agents, which have solved the difficulties of urban and rural residents. At the same time, platform’s construction, operation and management are also facing some problems.This article will use literature research, SWOT analysis and corporate research to set up a functional, convenient and sustainable postal service platform.This article gives the overall plan of China Post convenient service platform from the goals of planning and construction and designs several key businesses such as payment, tickets, government and others. It also gives some strategies on human resource, management and evaluation. At last, it tells that the convenient service platform need the support of government policy, strengthen propaganda and improve service level, so that it will have long-term development and make great progress.The innovation of this paper lies in the convenient compare with the other payment methods or corporations. Convenient service platform can learn from other enterprise operation mode and other advantages. Combined with its own operation model, it gives several competition strategies. However, as the convenient service platform involves a broad range of operations and it is currently in the early stages of development, there is still a long way to make it clear.
Keywords/Search Tags:China post, convenient service, strategy, branding
PDF Full Text Request
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