Online Bank Development Strategy Research For Agricultural Development Bank Of Jilin Provincial

With the rapid development of modern network technology, online bank hasbecome a new business model important because of its high efficiency, fast naturaladvantage. The level of development of Internet banking has become one of the signsof banking services, comprehensive, mature, become the high level customersespecially important factors influencing choice of banking services customer groupsand multinational enterprises.Agricultural Development Bank of Jilin Province, was founded in1996, is theonly company in Jilin province of agricultural policy bank. Since its inception, hasalways been based on macroeconomic regulation and control policy implementationof national food security, market security, support of Jilin province "three rural "development, support the dominant agricultural economy in Jilin province banking.With the opening of the financial markets, diversified financial banking products andservices, the competition between the banks is becoming increasingly fierce.Commercial bank with its advanced management mode, flexible marketing strategy,the more perfect the financial service to the agricultural issue of the traditional areasof business and a serious challenge. In recent years, credit shrinking business,customer loss. Commercial banks through the network silver-colored business hasattracted a large number of high-quality customer resources, and agriculturaldevelopment bank online banking is still in its infancy, in a weak position in thecompetition, how to develop the business of the bank on the net to enhance the corecompetitiveness, keep influence sustainable development of business.Therefore, need to use scientific methods to analyze system of Jilin ProvinceAgricultural Development Bank online banking business situation, business environment, with the industry competition situation and their own situation, identifyopportunities and threats, advantages and disadvantages. The use of SWOT analysisto issue its own advantages, disadvantages, opportunities and threats analysis byfarmers in Jilin province after the conclusion, Agricultural Development Bank of JilinProvince, Internet banking has a huge space for development, should give full play toits advantages, grasp opportunities for development, vigorously develop the businessof the bank on the net.Through the above analysis, unifies the Jilin Province Agricultural itsresponsibilities and the core idea of issuance, the establishment of Internet bankingbusiness development goals. Through the development of online banking, drive theexpansion of credit business, to realize the benefits of growth, attract strategic targetto enhance the core competitiveness, quality of customer resources. In view of theabove goals, the establishment of banking business development strategy for Jilinbranch of ADBC online, through market penetration, integration, diversificationstrategy, consolidate the Agricultural Development Bank of Jilin Province, in theprovince ’s agricultural economy domain strong dominant position, to obtain theconsiderable development in the emerging business area.In formulating development strategies, Agricultural Development Bank of JilinProvince, to play a policy and capital advantage, by improving the quality of servicesand research and development capabilities, and establish their own brand image, toincrease market visibility and market share. Improve the mechanism in thedevelopment process, to ensure the effective implementation of the developmentstrategy.