The Management Of Li Yang Decoration Engineering Co., Ltd Competitive Strategy

In recent years, the financial crisis has brought great impact to many industries and ourarchitectural decoration industry seems to be an exception. Building decoration industry hasbeen twenty years in various industries due to the economic crisis caused by the tide can notcontinue to survive, while the decoration industry has now become a dark horse in economicdevelopment, he is now a state of rapid development, and growth rate far exceeds the growthrate of GDP in the same period. As China gradually adapt and keep up with the pace of theWTO, a large number of foreign counterparts enterprises to enter the Chinese market,domestic decoration industry has brought unprecedented pressure. In the case of opportunityand competition coexist, past the old-fashioned open management model have beencompletely unable to keep pace with the development of the industry. As SMEs Li Yang isalso no accident decoration company located in the midst of crisis, insist on the originalmodel will be eliminated by the market, encourage innovation and reform as the basis Yangdecoration company must face and solve the dilemma, how can allow enterprises to gain asense of crisis and sense of another? How will the business advantage to play the most?How to determine the ability of enterprises to beat competitors in the decoration industry? LiYang various decoration company now become an unavoidable problem. Therefore,companies must abandon the old Lai Yang ’s old management and business model, andstrive to develop new business approach, looking for a new business strategy, the initiativeto meet the challenge, out of their own development path suited, into a new environment tofind different measures only apply to Li Yang to develop the company’s own developmentstrategy for enterprises build a suitable, new, unique path of development.This article will encourage Yang decoration company for the study, from theperspective of the whole decoration industry analysis and has its own circumstances, and theexisting business model and market the company’s management model into the industryamong competitors contrast, analysis of Li Yang decoration company ’s survival crisis,found the problems to be solved now, existing development research firm. The currentsituation and development direction decoration industry as the basis for future developmentof enterprises assess the situation and choose the most suitable business developmentprospects and strategy, strategy formulation and implementation. Finally, Li Yang ’s own efforts and self-improvement to ensure the smooth implementation of the selected strategy.