Research On The Development Strategy Of Market Of Financial Services On Jilin Jiutai Rural Commercial Bank

In recent years, with the international financial environment changing, thedomestic and foreign financial and economic environment situation still faces greatervolatility. At the same time, the international financial market competition intensifies,financial services globalied in the development of banking significant diversificationand specialization features also have become increasingly prominent, manyinternational financial groups’ business include Banks, investment, finance, insurance,funds and asset management and so on diverse business. In addition, a large numberof small local commercial Banks, community Banks, village Banks and professionalfinancial institutions have also come to the fore, become an important part of thebanking industry. Such financial environment on at present is still belongs to thereform and development period of domestic commercial Banks, is a challenge, also anopportunity. To have the service characteristics, regional characteristics of the locallegal person rural commercial bank (hereinafter referred to as the rural commercialbank) in, on the one hand, in order to adapt to domestic policy changes in theenvironment and supervision of the audit, strengthen the bank’s business developmentdirection and risk control is proposed for higher standards； On the other hand, therural commercial bank in the face of internal and external double competition mustaccording to the characteristic of itself to design value chain, to give full play to theadvantages of constructing policy agile, unique business model. In recent years,agricultural firms in innovative business ideas, develop business channels,constructing financial group structure to get strong support in business operation withhigher agility.As “The Second5years’plans in Ten years” to the development of northeastChina policy support, jilin province financial institutions set up quickly, the financialmarket is increasingly competitive environment, Jilin Jiutai rural commercial bank(hereinafter referred to as the " Jiutai rural commercial bank”) due to the history offormation and qualification limit and so on many kinds of reasons, the loan businessby small of multi-objective genetic algorithm to solve the model； Using MATLABgenetic algorithm toolbox model simulation, verification feasibility of the algorithm,and analyzes the different weight coefficient of the distributional effects of the storage space scale. single species, deposit-loan ratio is low, customer groups such as unevensituation, how to combine their own backing relatively thin, asset scale relativelysmall, business limit the features of the financial market, through the business arearestrictions breakthroughs will financial markets to create a business core business, itis Jiutai rural commercial bank in nine before the important topic, also is the focus ofresearch in this paper. Through the analysis of the external environment and internalconditions in Jiutai rural commercial bank financial market, according to the MBAcourse learned, the market marketing theory for Jiutai rural commercial bank’sfinancial market operation has formulated the corresponding development strategyand provide the development train of thought. Over the course of the study, throughthe introduction of the Jiutai rural commercial bank, the general situation of thedevelopment of SWOT analysis, the Jiutai rural commercial bank financial marketbusiness their own development needs, and compared the advantages anddisadvantages with other competitors’ status. According to the results of analysis inplace of the external financial competition environment, the financial market businessmarket segmentation and market positioning, and for Jiutai rural commercial bankputs forward the financial market business development strategy and implementationsafeguard measures, the hope can give agriculture business system of financialmarkets business future vigorous development to provide reference and reference.