Research On Development Strategy Of Jilin Jiutai Rural Commercial Bank

For a long time, the rural financial institutions, have played a very importantrole in the construction of rural financial system in China. With the reformdeepening, The financial system in China is increasing better than ever. Thefinancial system promoted the development of the national economy effectively.Rural agricultural financial institutions which are the support for three dimensionalrural issues such as commercial banks, are getting more attentions in thedevelopment of national economy.This paper takes Jilin Jiutai Rural Commercial Bank as an example. A searchfor the development strategy of Jilin Jiutai Rural Commercial Bank, can improve abetter development in the future and achieve the social value. Also the paper canexplore the sustainable development path of rural commercial bank, and enhance thecore competitiveness.By using literature analysis and empirical research, refer to Jilin Jiutai RuralCommercial Bank development history files, using relevant strategic managementtheories and practice, to analysis Jilin Jiutai Rural Commercial Bank. Search for thereasons and problems existing in the development of whole development strategy inthe future, to provide theoretical supports and references. By using qualitative andquantitative analysis, using the relevant data in the development, make a chartcomparing in future directions.The research use the PEST analysis which is based on the analysis of themacroeconomic environment factors.By using the SWOT analysis model, analysisthe advantages and disadvantages, opportunities and threats in the company.And analyze the concept and aim to fit the development of whole long-term strategic,medium-term and short-term strategies.After more than six years of rapid development, the local market space isinsufficient, lack enough funds, interregional operation and expand development isrestricted.Jilin Jiutai Rural Commercial Bank should make a long-term developmentstrategy choice, and to seek for a bigger development space. Such as IPO, bringstability fund supplement, optimize the assets structure, adjusting operation, reducefinancial risk level, raise the risk resistance ability. After IPO, the company canexpand the scale of operation through the expansion of outlets, provide strongsupport for local economic development.