Research On The Business Strategy Of A Heating Company

With the rapid development of China’s economy and city construction, thedistrict heating system is an infrastructure of city energy construction, become animportant symbol of product development of the city. From the past to energy savingand environmental protection, low carbon life today, all of the regional centralheating system have great expectation.A heating company as the region’s only a state-owned heating company, whichnot only bear the higher authorities to performance appraisal, but also to accept thecorporate social responsibility appraisal. In the face of beautiful city construction,meet the needs of residents, business enterprise heating safety, save social resources,improve the environment, especially relates to the livelihood of the people, socialstability and so on many requests, A heating companies to ensure their own health,sustainable development, strategy is not immutable and frozen, must follow theinternal conditions, the external environment changes. Management must also bebased on the phase constitution, different enterprises have different managementmode. In the world situation vary from minute to minute time, change to change, atany time to adjust the service in the business strategy business strategy is the essenceof business management.In this paper, through the analysis of the specific operating status of A heatingcompany, put forward the main problems of A heating company currently operatingin the market competition is disorderly, heating pipe network laying the lack ofoverall planning, heating pipe network extension, resulting in energy loss, as a serioussocial waste of resources; secondly, the heating industry business income single point, and the problem of fees; once again, is the A heating company staff level is low, thelack of systematic human resource management system. At the same time, the overallbusiness environment for A heating company also has made the system analysis, fromthe company’s macro business environment to the industry environment, the industrycompetition structure, and finally to the A heating company internal resources andcapabilities, both to do a detailed analysis and full.At the same time I use SWOT theory to the analysis of advantage, weakness,opportunity and threat of A heating company, which put forward a bold separate heatsource and heat transport company from A heating company, the framework to buildnew company group company. In group under the management of heat source,thermal transportation companies, professional operation, to create two separate plate,the short term the heat source companies with strong profitability, in order to createfinancing or recombinant space; to thermal transport company as the integration ofother regional network resources platform, in order to realize the regional internalnetwork reasonable the layout and intensive operation.In order to guarantee the above operation strategy implementation, this paper putforward the financing way related and scheme, so the decision-making of A heatingcompany has certain reference significance.