Research And Implementation Of Improvement Plans To Ensure YK Unicom Customer Communication Project Management

Through the communication project management problem and the characters ofYingkou Unicom key accounts,with project management knowledge, I want t find theefficiency methods to progress the communication management capacity for YingkouUnicom key accounts. As the communications industry monopoly has been broken, whichchanged the communication landscape. Operating telecommunications enterprises are facingnew challenges and higher stakes competitions for survival. An ever larger customer basescan reward with higher yields but specific influence on market has become the new groundfor strategic struggle. Telecommunication actors are uncovering increased competition onmarket, new developments of communication industries and fast growing customers baseswith new requirements and expectations.Larger operation units within the communicationnetwork, wider network and migration of office space and many others new circumstancesare changing constantly the needs for operating unit for communication applications.Conventional communication engineering construction standards cannot be compared tocurrent bigger communication project construction due to different time limit, much higherneed of personalization and customization, engineering requirement stricter and higherquality expectation improved services and security.Satisfaction degree of those factors hasbecome main selection parameters for operators considering an important investment. Thetelecoms companies already have large customers bases and improving the level of servicefor key customers and market is now the central focus.This article, through the development of communication industry of communicationand engineering construction characteristic and key customer communication projectconstruction, introduces the enterprise profile and the management mode forcommunication operators. Then it details YINGKOU unicom key communication projectmanagement process, points out its current operation status and finally how the currentmanagement method is not suitable for key communication project management.Based on project management in this paper, the combination of yingkou Unicom keycustomer communication project management process and the daily management of the characteristics of mixed together, try to use project management knowledge and methods tosolve in yingkou unicom key customer communication project organization, scope, schedule,and quality problems, and introduces in detail the yingkou unicom in big customercommunication project management on these four aspects of project management. Throughthe analysis of Yingkou Unicom existing customer communication project managementproblems,this paper puts forward four measures:1. building enterprise culture, andimplementing the project management;2, strengthen and improving the project managementsupport system;3, Improve the performance appraisal system, establish incentive andrestraint system；4，standardizing processes, the routing management of the project.