| As a very new financial form, micro-credit has won wide concern all over the world. Asuseful aid-the-poor measure and special credit technique, micro-credit has been graduallyspreading to China. Whether it can realize long-lasting development under the vigorousdeveloping situation has become an important issue need to be solved urgently.Based on the relative theories of strategy management, this article analyzes thecharacteristics and historic causes. Taking YX Company for example, the essay puts forwarda problem existed in micro-credit field on the present stage. The strategic aim and functionscarried out in the company are reached according to analyzing the present situation of thecompany with SWOT Analysis. And finally the article puts forward safeguard measures thatcan put the strategy of the company into practice. |
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