| Civil aviation started later in China, as a dispensible part of civil aviation, aircraft maitenance industry. which started later in China, also has not shaped industrialization and marketization.Although there are several Sino-foreign joint ventures in China at present, the sides of China are very much dependent on the maintenance technology, management and market experience of foreigner sides. The China eastern airlines has put forward the development strategy as to develop specialization, industrialization and marketization of aircraft maintenance. Therefore the aim of this article is to work out the marketing strategy of Gansu aircraft maintenance base and then extend to all of China eastern airlines.By describing the theories of sale construction, sale service, sale relationship etc in detail, the thesis forms the researching theory structure system and base, applying the related theory into marketing practices to guide the compiling, exercising and controlling of marketing, By studying the marketing environment, the developing situation of aviation enterprise, the competitive atmosphere and the inner condition of enterprise, the thesis clearly expresses the advantages and disadvantages, the opportunities and threaten faced by aviation enterprises, and also regards the analyses result as the principle of making the marketing practices. The thesis designs the marketing strategy for CSSYAMB. Mainly by dividing objective markets in detail, locating markets and confirming the concrete sale targets, the thesis describes the corresponding marketing competitive strategy and marketing construction strategy.A remarkable feature of this article is to research on pricing of product of aircraft maintenane, which is one of indispensable and difficult systems in marketing. |
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