ETV Smart TV Advertising And Marketing Alliance Business Plan

Unknowingly smart times changed the lifestyles of the people, but also created thenew business opportunities and models. In latest years, Apple’s IOS and GoogleAndroid system represented the intelligent wave. After eroding the marketshare of themobile phone and the computer industry rapidly, they came to TV industry. Accordingto the Tuopu research institute disclosure of date, the global intelligent TV shipmentsreached51130,000units in2012. The penetration rate of Smart TV will reach21.6%.And with the gradual increasing of consumer acceptance, the supply side continuousdelivery, by2015, the global Smart TV shipments is expected to rise to1.5349billion,and the penetration rate of Smart TV will reach54.6%, After computer and mobilephone, Smart TV will become the third screen, which will be the biggest and the mostimportant screen. Along with the innovation of technology research and development,the production costs come down and the maturity of the industry chain, to make theSmart TV market will be the popularized quickly. The rapidly growth of Smart TV drivethe growth of whole industry chain. The value of TV market will reach5000billion.Advertising platform, interactive games and E-Commerce are the developmentdirection of Smart TV value-added services section, especially the advertising market,looks like a big cake which have billions of capacity. The similar mobile internetadvertising market created a group of valuation billion mobile internet advertisingservice provider in just three years. Television terminal as a home entertainment center,with the feature of large screen, long watching time and wide audience, particularlysuited to advertising operations. Although the Smart TV advertising businessenvironment is still not mature, we should believe, during1-2years, Smart TVadvertising market will develop rapidly. The future development prospects are veryimpressive.The potential for Smart TV viewing is very huge. Television terminal as the largestscreen is the best carrier of advertising display, and the traditional television advertisingmodel has been unable to meet the new consumer and advertisers. And with the internetthinking and precision advertising systems to run advertising on TV is a generalknowledge of the whole industry. The author has many years of work experience in TVindustry, and participated in the IPTV and two-way TV system project, is also familiar with the development of TV industry. Our team runs with the Internet operationthinking, plus the mutual support and complementary skills of entrepreneurial team.Through the analysis of the Smart TV development and Targeted advertising，our teamthink Smart TV precision marketing alliance project has great market potential, and weare ready to set up a special “ETV” company to run Smart TV precision advertisingbusiness.In conclusion, planning in advance and into Smart TV advertising is a very wisechoice, with the help of internet, mobile internet advertising operations, the experiencein platform system development and the depth understanding of TV industry. We areready to set up “ETV” company to run Smart TV precision marketing alliance project.So our team writes the business plan specially. Starting from the Smart TV marketsystem analysis, determine the project commercial mode, product planning, marketingstrategy, human resource income cost prediction and financing plan, to lay a goodfoundation for the successful operation of the project.