Relationship Marketing Applications And Research In Telecommunications Branch In LB

Telecommunications companies and other businesses, in the course of businessmust be cooperation between the public place. The success of this partnership is directlyrelated to the company prospects and the rise and fall. In1985, Barbara Bender Jackson stressed the importance of relationship marketing. Relationship marketing is theestablishment of the West to maintain and develop customer relationship marketingprocess, the goal is committed to building customer loyalty. In recent years, the rise ofmarketing as a theoretical one, which is different from the traditional transactionmarketing to customers to increase economic, social, technical support and othervalue-added. Practice in China,s market has achieved positive results.Especially inChina, a traditional culture with Chinese characteristics among countries, the use ofrelationship marketing is like a duck, limitless energy. Telecommunications companies,as a service class enterprise, the vast majority of consumers of its products have re-useand selection of service features, while serving in an increasingly prominent role oftrading, when trading relationship marketing more than marketing. The success ofrelationship marketing, direct impact on market share movements. Therefore, the theoryof relationship marketing and relationship marketing theory to be applied to the dailymanagement of the telecommunications business, especially applied to the sale ofmanagement, has a special practical value.As a major player in the market economy of enterprises, in the increasingly intensecompetition in today’s development in order to survive, we must take to carry out thedepth of marketing support. Customer is god, the profit comes mainly from customers.Today, increasingly competitive telecommunications market, and increasinghomogeneity of the product stronger, more and more customers in thetelecommunications market in a dominant position, the brand has become a major factorin selection operators. Enterprises to survive and develop, improve customer loyalty, theimplementation of customer relationship marketing strategy.In the current situation of market competition, improve customer loyalty, theimplementation of customer relationship marketing is important. Traditional marketing more and more difficult to adapt to complex market environment, so businesses need toimplement a more scientific and effective marketing system. Relationship marketing toa whole new perspective to explain in depth the nature of marketing activities,marketing theory and practice is an important development. This paper systematicallydescribes the development of relationship marketing background, intrinsic meaning, theessential characteristics and the market model. Telecom companies from the industrycharacteristics, combined with the current trends in the telecommunications industry,regulatory, structural characteristics and the competitive situation, demonstrated therelationship between the marketing of telecom companies to carry out the necessity andfeasibility..In this paper, Morgan and Hunt’s relationship marketing theory, analysis of LBTelecom encountered in the ten business relations related issues, proposed solutions toaddress these issues, the relationship of these measures is the telecommunicationscompany marketing strategy reflects the the hope of inspiration for China’stelecommunications industry.