Study On The Development Of Tea Industry In Anxi County

Tea industry was the most important livelihood industries in Anxi County, and“tea enriching the people" policy had become a reality because of benefit morethan eight hundred thousand people of. At the same time, the rise of the tea industryalso effectively boosted the related industries, such as the packaging industry andtourism, so the economic benefit, ecological benefit and social benefit were notable.Now in Anxi county tea industry already has a considerable scale, and exploring howto sustainable develop is the focus of the study.Starting from the research background and significance of Anxi County’s teaindustry, consulting a lot of literature, through field investigation, the study learnt theresearch status and the current situation of the domestic and tea industrydevelopment. By consulting a yearbook, visiting the relevant departments, weacquired a large number of data. According to the survey results, with the intuitiveform the paper listed the tea production of each year, tea area, tea farmer’s income,number of enterprises, annual production value of tea, the main income, the maincost, operating profit, and total profit indexes data. Combining the icon, the paperoutlined the full face of development of tea industry.Taking the industrial chain as a clue, the paper divided the development of teaindustry in Anxi County into three stages, and compared its earnings andamplification in recent years of each main body (tea grower, tea dealer, teaenterprise) in industry chain, and deeply understood the current situation of thedevelopment of industry chain. Under the comprehensive understanding of thehistory and current situation of tea industry in Anxi county, under the circumstancesof the development of the industry, the paper took SWOT analysis, discussingproblems tea industry in Anxi county were facing, focusing on the successfulexperience of the "Yiwu city" development for reference, and analyzing theopportunities and threats tea industry were facing. On this basis, according to thecharacteristics of tea industry in Anxi county, we put forward development strategywith the high feasibility and pertinence on the policy level, the enterprise level, andthe level of tea. Discussing financing system, personnel training mechanism, theinnovation of management right circulation, the paper put forward chain strategyshaping the whole industry.