Development Strategy Research Of Anxi Tea Industry

Agriculture is the human "mother industry", is the foundation of the national economy.China since ancient times is a large agricultural country, after over thirty years of reform and opening up and development, China’s agricultural development has entered a new stage. Play the comparative advantages of each region in agriculture. The development of agriculture a major adjustment of agricultural structure in the 21st century. It is an important way to increase farmers’income and promote rural economic development. Specialty agriculture as part of modern agriculture, the letter should go in the front, play an exemplary role.In this paper, the development of agriculture and the tea industry in Fujian County of Anxi Province as an example of Anxi county characteristics, according to the actual situation and the regional advantages and characteristics, through the investigation and analysis of the present situation and development process of growth, Anxi County agricultural products with advantages and characteristics of the Anxi Tieguanyin problems in the development of the tea industry in Anxi, especially in such as "green" the high barriers to build single characteristics of agricultural products, the risks, benefits, the pressure beverage market impact, operating costs brought about by the development of pressure development "bottleneck", put forward the train of thought and method for relative single agricultural product development, in order to suggestions and measures for agricultural industry characteristics of Anxi County continued health development to provide better, and provide a reference for the extension of the current development of Anxi county economy and the characteristic industry. On the basis of the above analysis, through access to a large number of data, the application of SWOT theory to model the system analysis on the development of tea industry in Anxi, especially Fujian provincial Party committee Comrade Quan to visit Anxi research the development of tea industry put forward "brand, pay attention to innovation, common development, Protect environment" of the spirit of the speech, from the ecological planning, leading, brand development, quality management, culture and policy support for the sustainable development of tea industry in Anxi County, and puts forward some suggestions, to highlight the "international perspective, and the development direction of nano herbal tea, consolidate the source, to seize the high-end", is committed to transformation and upgrading, and strive to provide a useful reference for the sustainable development of the region and the province of the national tea industry.