A Study On Industrial Management Countermeasures Of The Tea Industry In Anxi County

Anxi tea industry is the pillar industry of Anxi County,but also is the people’s livelihood industry. Value created by it exceed half of the total. It occupies an important position in county national economy and agricultural development.Recently,Anxi county efforts to promote industrial development process Anxi oolong tea. With the times change and economic development, Anxi tea industry constantly subject to new challenges,and also get more opportunities. In this regard, the paper based review of research studies on the tea industry at home and abroad on operations,objective research anxi geographical endowment,Economic development status,Tea industry development achievements and existing problems.T his paper uses IFE matrix,PESTEL tools industrialization of anxi tea industry facing t he internal and external environment,using SWOT diamond model,introducing the AHP and fuzzy comprehensive evaluation tools for strategic choice for scientific anal ysis of the industrialization of anxi tea industry.Based on this, advances the anxi tea i ndustry management of strategic design in detail,including the tea quality and scale p romotion strategy,tea industry brand building and expansion strategy,organization int egration strategy of tea industry,technology innovation strategy to revitalize tea,tea cu lture connotation innovation strategy,etc. Analyzes the success of the industrialization of anxi tea industry typical cases.To study and put forward the industrialization of anx i tea industry business related security measures.