Marketing Channel Optimization Of D Food Flavor Co.Ltd

Flavor is the food industry’s soul. No flavor no food industrial modernization. National brands in Savory flavor industry occupy half of the market share, but they are in difficult situation. One is the flavor’s market capacity growth turn slowly, industry full with the increasingly fierce competition. On the other hand, the management in the development process of private enterprises did not regulate lead to the growth bottleneck. In the future, industry will further focus and industry consolidation will be inevitable. Market competition from the competition between companies, the competition between the channels members, the competition between products turn into marketing competition between channelsD company is salty flavor industry leader, its high large marketing channels usually be accompanied by the small and medium-sized enterprises. High intermediate channel level with high cost and poor control, which will be hinders of the further development of the company. D company in predicament of revenue growth downturn and channel conflict frequent, have the power of marketing channel optimization Marketing channel optimization helps D company to reduce channel costs, improve channel control ability, so as to enhance the company’s competitive advantage, realize the company growth breakthrough.Marketing channel optimization must solve the channel design, implementation and management. Through the analysis of target customer buying behavior, the core advantage of competitors, the main company’s marketing channel mode and the D company’s marketing channel construction, D company design her new market channel system. In order to make the new marketing channel system more standardized and scientific, must design the channel length, width, depth, price system, payment term, channel members and other factors, and their evaluation. After the new marketing channel system design, need to develop specific implementation steps and management specification. Connect with terminal customers through the promotion and application service, and then transferred the channel power to the company. Establish good cooperation make the channel conflict within the beneficial for channel efficiency.