YH Seed Company Marketing Channels Research

Agriculture is the pillar industry of China’s national economy, the development of seed industry affect the level of the development of agriculture. Although the seed industry in China’s market potential is large, but the time of the market process, the seed companies seed marketing is still relatively low level, the marketing channels more confusion. China joined the WTO, foreign seed giants have been pouring into the domestic seed market is very competitive. Chinese seed companies in the firm size, strength, brand competitiveness, and business philosophy, and multinational corporations still exist large differences exist and stand out in the fierce market competition, is the urgent problem of domestic seed companies.YH seed companies is a southern veteran seed companies. It is facing the challenges of multinational giants, and many kinds of industry competitors. How to adapt to the new environment, seize the opportunity to strengthen and expand the enterprise, to create enterprise’s core competitiveness, this is the new tasks of the new era of YH seed companies, but also the problems faced by many similar YH seed company seed companies. Established seed companies own proprietary sales channels and networks, and the establishment of effective management and control system mechanisms is an important way to address problems of seed marketing channels.Conducted a survey of through YH seed companies marketing channels, found that the YH seed company’s marketing channel construction is relatively simple, there is no formation of the system, improve the channel network. This paper based on the actual situation of the YH seed companies through access to the large body of literature, field interviews, research, using the example of France, citing law, comparative analysis, qualitative and quantitative combining analysis at this stage the YH seed company, seed marketing channels status and the various problems. On the basis of summing up the YH seed company, seed marketing channels, in-depth analysis of the various factors that affect the YH seed’s seed marketing channels. The YH seed company seed marketing channels and management methods to provide an idea of other seed companies to establish and improve the existing marketing channels.