The Research On Portfolio Marketing Strategy Of Yunjing Company’s Hot And Cold Water Self-contained System

"Water" is the source of the life, the human survival and the basic living conditions. The foundation of ecological is the most important material which base for harmonious social development. The production which the guaranteed for enterprise sustainable development.The paper researched around the designing of cold and hot water autonomous system device’s marketing strategy and implementation measures. With the theory of marketing as the basic framework, set positioning study, customer relationship management and enterprise culture related theory, the theoretical study and practical research combined the research methods. This article also analyzed the opponents’ marketing strategy though the political and legal environment, economic environment.The paper designed a set of hot and cold autonomous system device which based on the company’s core products. Establish a marketing strategy system which according to the product price, channel and sales strategy and marketing management strategy to guide the practice and sale in this market.