The Study Of The Internet Education Marketing Strategy For E-DUFE

With the development of our society, modern information technology developed rapidly, especially Internet Technology. This causes our education system to have a great leap, such as internet education gradually becomes more people's choice, which created a new market, internet education product and market. But because this is a new product and market, many business men don't know how to market this product, which makes it very difficult to widespread this market. Distance Education College at Dongbei University of Finance and Economic (E-DUFE) actively began to develop this business and launched non-degree internet training projects with their normal degree educations. But during the market developments, they met with great difficulties. With investment overstock situation, threats about products to be copied and competitive opponents with the same products expanding, a new way is needed to develop in order to get rid of the conventional and already existing theory to develop education products. It becomes an urgent problem needed to be solved that the products need to enter the market as soon as possible with the appropriate marketing strategy and a new point of view to investigate the internet education product. The objective of this thesis is to develop a marketing strategy appropriate for E-DUFE making use of related theory of marketing and correlating with the characteristics of E-DUFE.This thesis started with introduction to introduce internet education and internet education product, the proposed problems, and objectives of the research. In the second and third part of the paper analyzes the external environment and internal environment, and then analyze the competitiveness of the institute. After that, the paper identifies the strengths, weaknesses, opportunities and threats of the institute. According STP method (market segmentation, target market, product positioning), we identify marketing strategies, marketing strategy mix.The research results of this thesis are not only useful as a reference for the competition of the internet education company, but also have practical meaning for marketing E-DUFE.