Study On Network Marketing For A Bamboo Fiber Gift Company

With the rapid development of the Internet technology, it witnessed an astonishing growth in the recent years on the quantity of the netizens. Internet has become an essential part of our daily life. Shopping online with its substantial advantages of fast speed, convenience and unlimited space and time has been accepted by more and more customers. According to the statistic report on China’s Internet Development Status of January2013, it shows that there are over564,000,000of netizens in China, of which about35percentage have ever been shopping online.The article adopts the methods of document analysis, comparative analysis and questionnaire survey. First, the article discusses the research background and meaning on the topic, and has made arrangement and comprehensive description of the relative research results abroad and domestic. Secondly, it illustrates the related theories on network marketing, gifts and consumer psychology; it makes the analysis of the corporate marketing pattern and present situation, and finds out the problems in the current marketing pattern; it constitutes the combination model of5C on the basis of the traditional marketing combination of4P and4C. Later, it puts the priority on the model frame of network marketing5C, combining the mental and behavioral characteristics of the consumers who like shopping online. It discusses and designs the network marketing strategy to how to increase company website traffic and transforms sales volume from the five aspects such as customer, cost, communication, convenience and credit. It gives an instructive implementation scheme on the company’s network marketing from organization, staff, capital and system guaranty, and also makes an analysis and treatment of the relative risks. I hope that I could commit myself to the company’s development and the improvement of the network marketing.