Based On The Enterprise Life Cycle Of Small And Medium-Sized Enterprise Financial Strategy Research

In the era of the vagaries of the market environment, strategy has become one of the most important content of the business operation, especially after the global economic crisis, the financial strategy significantly enhance the level of concern. Along with our country small and medium-sized enterprises in the status of the increasingly important, how to realize the healthy development of small and medium-sized enterprises has become a hot topic in society. To make the healthy development of the enterprise, and you must do the financial health of the enterprise, small and medium-sized enterprises according to the actual situation and the development of the enterprise purpose, suitable for enterprise’s own financial strategy, this is the fundamental guarantee of small and medium-sized enterprises realize rapid development.Under this article, based on the perspective of enterprise life cycle, using the literature research, theoretical research, research methods such as study of small and medium-sized enterprise financial strategy, analysis of the problems existing in the small and medium-sized enterprise financial strategy execution and causes, and then use the SWOT analysis method to analyze the small and medium-sized enterprise financial strategic environment, finally, the small and medium-sized enterprises in the different life cycle stage of the financial strategy for research.