A Study Of Financial Strategy Of Rainbow Department Store Based On Enterprise Life Cycle

In the process of enterprise management, financial management of the object is the main flow of funds in the enterprise operation process, at the same time, these funds to plan and control activities, because of the financial management of enterprises is an important aspect to reflect the production and operation of enterprises value, so in the management process should have a strong comprehensive and systematic at the same time, management also requires knowledge is very strong, so the enterprises should carry out the scientific management in the process of management. The analysis of related literature we can see that the research on the financial management of the many scholars mainly focus on the micro economics and using the method of a lot of quantization processing, in order to put forward suggestions and opinions on the financial management of enterprises in the future, but there is little research from the point of view of the whole enterprise, from the enterprise’s long-term interests to discuss and analysis.In recent decades, the development process of many enterprises in China is because enterprises in the major financial arrangement is unreasonable, which caused the financial crisis, which eventually led to the enterprise closed, these cases are worthy of our reflection on the problems of financial management in our country, which is the main reason for the lack of the corresponding practice management concept. The concept of strategy has been introduced to the field of financial management, financial management will be promoted to a new stage, the stage of strategic financial management. This kind of new management idea for management of enterprise management have an objective understanding, at the same time, the method of strategic management principle, theory has a profound understanding, requests the enterprise funds in strategic management at the same time can carry on the reasonable distribution, and then to make a long-term plan for enterprises. In the process of strategic financial management in enterprises are most concerned about is the long-term capital flow can achieve effective value, through the analysis of the financial environment of the enterprise and the recent development trends, through the collection of relevant data is expected in the future development trend of the enterprise, so as to take the measures.This kind of management with respect to the traditional financial management the advantage is that the more able to grasp and control the factors that are difficult tocontrol.Based on the analysis and study of the process, mainly on the enterprise financial strategy of financial management in different stages are analyzed. Based on the analysis of the first of the enterprise life cycle and the concept of financial strategy is presented and analyzed, in addition to the factors that influence the enterprise financial strategy formulation and selection are analyzed; Secondly, on the basis of the data collected by the rainbow department store, Rainbow Department Store on the life cycle of judgment; The final conclusion is rainbow department store is in the growth period, and puts forward some practical and useful measures to develop the enterprise long-term better.