Yunnan Unicom3G Research In The Promtion Of Experiential Marketing Service

At present,3G communication market competition, in the era of the2G at a distinct disadvantage of Yunnan Unicom, how to use the WCDMA network advantage to reverse the competition has become a major issue of Yunnan Unicom faces. What kind of marketing strategy can help Yunnan Unicom to win the customers and the market in the era of the3G, as the enterprise profit growth and sustainable development is the primary problem of Yunnan Unicom. This paper stands in the domestic telecommunication market competition angle, unifies the Yunnan Unicom company’s own characteristics, analysis of market competition environment and the company’s strengths and weaknesses, focuses on the research of marketing services experience implementing Yunnan3G commercial.Experience marketing is a hot topic in the circle of marketing, experience marketing is a new marketing mode in order to meet the individual needs of consumers as the core, has gradually penetrated to go to any corner of the sales market, fierce competition in the market environment, and provides a new idea for enterprise competition and play advantage. This paper mainly analyzes the experiential marketing theory, analysis of the concept of experience marketing theory, compared with the traditional experiential marketing, experiential marketing is the main means to create the experience marketing, service environment, around the sales service, puts forward the experiential marketing service system. I hope that through this; can the Yunnan Unicom and other enterprises in the new market environment, the implementation of experiential marketing to provide some guidance and reference.