H3C Company Marketing Strategy Design And Implementation

Marketing related to the lifeline of an enterprise, the design and implementation of the marketing strategy in an enterprise to play a decisive role position.In this paper, the design and implementation strategy for object throughout the text, according to the basic theories of marketing, which focuses on the analysis of PEST theory, STP theory of marketing strategy, marketing mix4Ps marketing theory,4C theory, SWOT analysis theory, the product life cycle theory by comparing with the current domestic and international data communications products, has found in the marketing environment of enterprise problems and weak links, in view of the current enterprise specific analysis and design in the market, the choice of target market, from4P strategy, customer relationship marketing strategy formulation with body is feasible, and according to the marketing strategy of building high-quality marketing team, fully implement the sales project each link the use of marketing information system, improve the marketing control, the implementation of KPI assessment, through the establishment of learning organization to further enhance the corporate culture and image.The problems found in the existing market H3C to analysis formulation design and Implementation Based on the future development of H3C market lay a solid, but also for enterprises to add more vitality in marketing.