The Establishment And Implement Of M Series Products Marketing Strategy Of Youth Watch (China)Co., Ltd. Under MG Environment

Management Game is a global management-simulation training course designed by Carnegie Mellon University, USA, in1957. This course created a global competition environment which imitated actual business management via computer and internet technology. The overall mock environment is named as universal, ran simultaneously by fifty virtual companies, which are allocated into ten different worlds, each of which then comprises five virtual transnational businesses. Five to six MBA students form a management team, operating a virtual multinational corporation. Youth Watch (China) Co., Ltd. is the first corporation of the fifth world. As the CMO of the M-series (low tier product), I am responsible for making of marketing strategy and Management decision.Based on MG courses focus on the M series product marking strategy establishment and implement. This thesis include7chapter. Chapter One is introduction that introduce what is the MG and the basic information of Youth Watch. Chapter Two is Introduction of marketing strategy management theory. Chapter Three is the Marketing environment analysis of M-series watches2009-2010including macro environment, industry environment and micro environment. Chapter Four is that making strategy establishment for M-series watches2009-2010and the reasons. Chapter Five is that marketing strategy Implementation of M-series watches2009-2010and key performance index in the period. Chapter Six is that marketing strategy planning for M-series watches2012-2014in order to develop healthily the Youth Watch in the long run. Chapter Seven Conclusion express the harvest and advice because of join MG.