A Study Of Marketing Strategy Of Siemens’ Industrial Products In Guangxi Market

With China’s rapid economic development, China has become the manufacturing power to influence the world, and support the development level of China’s manufacturing equipment assembly level is also obtained rapid development. Improve the level of equipment in China in the process, some of the world-renowned multinational companies played a significant role in promoting. With the development of Chinese manufacturing, is also facing industrial upgrading, environmental protection and energy saving challenges. China urgently needs to get out a process of industrialization and industrialization of the road different from the past, the future, as Chinese investment in the industrial sector on the increase, China’s industrial products market will maintain rapid growth for a long time. Such a market capacity and growth opportunities for companies such as Siemens, leading industrial suppliers will undoubtedly have very attractive.With the increase in industrial investment in Guangxi and ASEAN business district built in recent years, gained rapid economic development in Guangxi, Guangxi’s GDP growth rate has been a continuous two-digit growth for many years in this context, Guangxi overall industrial level with rapid development. Especially from2005and the first session of the ASEAN investment exhibition held in Nanning, Guangxi Chamber of Commerce after various Guangxi has significantly increased investment in industrial projects, thus boosting the Guangxi electrical distribution and electrical transmission and control products in the market, a huge development. Siemens Industrial Guangxi Office has set up an office from2005, also showed rapid growth in the volume of business situation, while also facing many challenges, and only in the brutal competition in the market to strengthen strengths, compensate for weaknesses in order to become the market is always strong.In this paper, the writer start from analysis of China’s economic environment to in-depth analysis of the micro-economic environment in Guangxi and industrial market potential and the status, a clear target customer characteristics, comparative analysis of the characteristics of the Siemens Industrial main rival, according to the author of seven years at Siemens Guangxi Office marketing work experience, from Kotler6P6P marketing theory perspective Siemens industrial Guangxi Office proposed future marketing strategies and the improved strategy. Hope to further enhance the Siemens Industrial products to do their own competitive advantage, strengthen its product technology, services, marketing strategy advantages, market share and gain access to more opportunities.