The Competitive Strategy For Siemens Industrial Identification Products

Siemens is one of the largest global electronics and electrical companies,It's business service for industry, energy, medical, Siemens has many innovative products and solutions for industry, It's industrial identification technology with30years of history and experience, The main products include RFID and2D code reading system, we call these two products as industrial identification products.In recently, with the environment of the Internet of Things concept become more and more popular, the tracking and tracing demands in industrial assembly manufacturing, logistics is become obvious, these gave birth to the development of industrial identification technology. Meanwhile, we also can see so many sensor manufacturers both at home and abroad begin this business, this undoubtedly increase the level of competition. As a leader in Identification technology, how to keep their competitive advantage and develop new business in this competitive environment. It is so important to choose a right competitive strategy.This paper to research the competitive strategy of Siemens industrial identification products in China.The article begins with the background and significance of this study and the way to research. Then review the related theories, including strategic management, competitive strategy, three types of basic strategy, the analytical tools used in this paper, such as PEST analysis, Porter's five forces model analysis, SWOT analysis and strategic layout, provides a powerful theoretical support for the correct analysis of products are facing internal and external environmental factors.Then according to the general steps of the competitive strategy analysis,, we give an analysis to industrial identification products for it's external macro environment, industry environment of middle and micro-competitive environment analysis. and obtained the opportunities and threats faced by the industrial identification products, and then through the internal product, technical, organizational and other resource capacity analysis, we got the strengths and weaknesses of the products.Finally, based on the results of the analysis, we do summarize via SWOT analysis method.set up SWOT matrix constructed a comprehensive analysis of the opportunity, threats, strengths, weaknesses, and adhere to the weaknesses of the approach. The best competitive strategic choice for industrial identification product is differentiation combine with cost leadership competitive strategy. Subsequently, the paper analyzes the related key factor and measure to guarantee successfully implementation. At last, this paper give the conclusions and research plan in future. Through this research, the authors believed that in order to keeping the leading position of Siemens industrial identification, must extend products line by innovation, adjust business model depend on the changes in the market, keeping leading position in cars, tobacco and other traditional industries firmly, meanwhile, seize the opportunities in new industries which government support, open up a new blue ocean to keeping growth of the business.