Research On The Siemens Industry Power Supply’s Marketing Strategy In China

Industry power supply is one of the basic industries,providing power to ourindustry development.The Siemens industry power supply is the outstanding one,andexpans with the industry develops.But the simulators and new entrants becomemore,bringing some obstruction.So the Siemens need to make prefect marketingstrategy,promting the second development in industry power supply.Article introduces the SOWT Anlyses Model、Michael Porter’s Five ForcesModel、Market Segmentation Theory、The Marketing Theory of4Cs and TheDifferentiated Marketing Theory,combing the Siemens’s specific situation in thenowadays market,analyses and introduces social status、the market environment、thechallenge and opportunity the firm faces、the advantage and disadvantages andson.Based on all of these,adjust the current marketing strategies.Article was divided into four parts.The first part introduces the backgroundand importance of the research,and introduces the theory of marketing,it’s the first andsecond chapter.The second part:chapter three,it mainly talks about the marketingstrategy in China nowadays,and the shortage of the strategy.The third part anlysesSiemens’ the marketing environment、industry environment、customer needs、self-environment and main competitors,including Phoenix、Weidmuller、PULS andMeanwell,based on the theory in part one and part two.The forth part,chapterfive,combines the second and third part,puts forward some advices directed againstthe points,eg.market development,differentiation strategy and products or seviceslocalization.