Optimization Research Of DN Group Management Based On The Enterprise Internal Market-oriented Simulation

As an important part of social production and economic unit, enterprises’ existence should adapt to the development of social productive forces and economic system. With constant expansion of our company, obviously the traditional hierarchical management is hard to adapt to the needs of enterprise development. Not only to achieve big fish eat little fish, but also fast fish eat slow fish, the management model of internal market-oriented simulation is the main path of contemporary exploration, which means highly effective combination of bureaucratic system and market, namely large-scale effects, quick response to market within various subsidiaries and departments and accounting refined to ensure a short, flat, fast management. As a new management model, internal market-oriented simulation is still in the theory searching stage among domestic enterprises’ management practice.In this paper, the concept and operation mechanism of enterprises internal market-oriented simulation are analysed, a comparison between corporate management performance under bureaucracy and the internal simulation was made. At the same time, domestic enterprises internal market-oriented simulation practice in the past was analysed, focusing on the analysis of Haier’s mode of market chain-based business process reengineering, which derived its innovation and insufficient points.In addition, problems encountered in internal market-oriented simulation process within DN Group are simply analysed, mainly each for the king due to fully devolution of power through the operation of each market main body, and meanwhile the blockade of information in order to ensure the interests of their own small group. The Group also has obvious deficiencies in its system. The reasonableness of accounting and constraints mechanism of market players need further improvement in order to ensure short-term benefits and long-term interests, sectoral interests and the Group’s overall interests. Combining the flexible reaction of short-flat-fast market and scale advantages of the Group to realize the resource sharing and optimized management.Taking domestic and overseas theory as the guide, this paper makes a practical exploration on how to simulate the market within Chinese typical large private enterprises, which has great promotional value.