Marketing Strategy Study For Hunan Zhuzhou Chemical Industry Group

Hunan Zhuzhou chemical industry group is the production andoperation of basic chemical raw materials, chemical fertilizer, pesticide andchemical construction。 Large chemical raw material production basematerial consisting mainly of large-scale state enterprises and Southregions, is a China National Salt Industry Corporation of second twoenterprises, with salt chemical, sulfur chemicals, fine chemicals andchemical building materials and other key products. The business use ofSalt marketing network formed a sales network of radiation, East, north offoreign central, southwest and Southeast Asian countries, the product has agood market reputation and market share. With the further incentive toenter and the market competition of foreign chemical concentration of saltin Hunan, Zhuzhou Chemical Group is facing more and more fierce marketcompetition, enterprises should have a better market development, mustconstantly adjust its marketing strategy and the effective implementation,so as to enable enterprises to remain invincible in the market competition.According to the research goal and length, the main contents of thispaper include the following parts:The first part is the introduction, mainly expounds the research statusof the research on the marketing strategy and the relative content of the background and the significance, understanding this, and related theory ofmarketing strategy and analysis;Marketing environment analysis of second parts of salt in HunanZhuzhou Chemical Industry Group Co. Ltd, the product features andcharacteristics of the production of the basically analysis of productsentering the market, face the domestic and international environment, andthe enterprise competition analysis, and SWOT method is used to analyzethe difficulties and opportunities facing the enterprise products;The third part in the formulation of Hunan Zhuzhou ChemicalIndustry Group Co., Ltd marketing strategy, according to the currentsituation of basic theory and the enterprise marketing strategy formulation,the formulation of product positioning, enterprise’s price strategy, servicestrategy, channel strategy, product marketing strategy and customerrelationship management strategy;The fourth part of the implementation of Hunan Zhuzhou ChemicalGroup Co., the company’s marketing strategy, according to enterprise’smarketing strategy, aiming at the reality of resistance, through theenterprise channel optimization, customer structure adjustment, marketingmode, high-quality team construction, evaluation mechanism perfect, therole of network marketing, enterprise culture and strengthen the marketearly warning mechanism construction measures to promote the effectiveimplementation of marketing strategy.