The Research On The Catalogue Distributor’s Business Model In The Industry Of Electronical Components Of China

The global electronics industry made rapid changes,and the electornics industry in China also achieved considerable development and progress from globalization. This paper was analyzed by RS company as the research object, and then amplifying development condition to study the entire catalogue distributor group in the China market, then summarizes its’ business model development characteristics and advantages.This paper illustrates the distributor channels and model of the theory,then analyze the industry background and market competition of the whole catalogue distributors.Furthermore to understand the characteristics and advantages of the business model on catalogue distributors.This paper carries on the comparison to the catalogue distributor and main market business model from the static and dynamic vision, to summarize the catalogue distributor’s market value. Through the micro analysis of RS company,by evaluating the main financial statement,to know RS company and whole catalogue distributor group operating condition,and then verify their business model’s advantage of catalogue distributor.This paper contains the study of the main catalogue distributors’s business model in China, and combine the study between the long tail theory and catalogue distributor business model, which has a rich theoretical and practical guiding value.