Study On Business Model Innovation Of Scientific And Technological Small And Micro-sized Enterprises Based On Long Tail Theory

In the fragmented economy era,the rapid growth of information and knowledge makes new technology emerge constantly.Meanwhile,the transfer of our cultural and acceleration of economic focuses make the product and the customer demands are more diversified and personalized than they used to be.As the main carrier of innovation and an important driving force of economic development,groups of scientific and technological small and micro-sized enterprises are rising,which are usually small in size,fast in response,strong in innovation ability,and thus show a good prospect of development.However,what is not optimistic is the large demand of enterprise capital,the strong intensity of talent,the fast change of market,the high requirement of technology,the high risk of investment,and the insufficient quantity of resources in all aspects,which all become great challenges when scientific and technological small and micro-sized enterprises try to develop themselves.Business model innovation is the foundation and guarantee for scientific and technological small and micro-sized enterprises to maintain a high growth;And it is the key ability for them to adapt to environmental changes,cultivate core competitive ability,participate in market competition.With the rapid development of Internet economy,the filtering tools such as search engines and free word of mouth make it easier for consumers to find suitable personalized products.The Long Tail Theory point out the direction of continuous innovation and development for scientific and technological small and micro-sized enterprises which innovate and develop in the fragmented market competition,and have certain strategic significance for scientific and technological small and micro-sized enterprises who are in the process of developing business model innovation.Under the guidance of the Long Tail Theory,scientific and technological small and micro-sized enterprises should focus on the long tail potential market.By helping the tail niche customers to look for suitable personalized products for them,and create prosperity tail market,thus provide direction for scientific and technological small and micro-sized enterprises to improve their survival capacity and operating level.First of all,on the basis of analyzing the existing academic research results,the paper combines with the characteristics of scientific and technological small and micro-sized enterprises,and uses the element analysis and expert interview method,preliminarily determining the inner and outer factors of business model innovation on the scientific and technological small and micro-sized enterprises.Secondly,by analyzing the existing literatures,this paper puts forward the research hypothesis,and establishes the research model.Then,through the questionnaire design,questionnaire distribution and recycling,data collection,exploratory factor analysis and analysis of the reliability and validity to exclude the two item factors of entrepreneurial culture which factor loading values are average,and combine with the ability of innovation resources injecting and technological advances which lie in the same principal component and renamed innovation resources and technical support,as well as merge with the external environment and the system and competitive environment and renamed environmental munificence,and modify the assumptions.Then,using the correlation analysis,regression analysis to verify the positive correlation relationship between entrepreneur ability,organizational learning capability,innovation resources and technical support,consumer demand change and inclusive environment and the business model innovation of scientific and technological small and micro-sized enterprises,so,the assumptions are verified,and the proposed model is fixed.Finally,through the analysis of the long Tail Theory in the application of business model innovation of F enterprise,this paper pus forward some substantive suggestions for scientific and technological small and micro-sized enterprises how to implement business model innovation in the blue ocean.For some insufficient of this article research,author hopes scholars can perfect them in the future.